How to Grow Your Marketing Budget
Imagine protecting or even growing your current Marketing budget by up to 4% of annual revenue through Marketing and Finance alignment. The days of setting this year’s marketing budget based on the previous year have ended. It is no longer acceptable to use assumptions about the value Marketing provides to revenue generation; facts and data are essential. CEOs and CFOs need a clear understanding of the ROI generated from marketing […]
Reduce Costs Through Automation
CMOs who have grown accustomed to generous budgets face new challenges in the new decade. Following a long span of year-over-year increases, designated dollars for marketing initiatives are down. This comes at a time of dire need for more, not fewer, resources, as marketing executives are tasked with advancing digital technology innovation, or MarTech, within […]
Provide Better Customer Experiences to Drive Engagement
Customer Experience (CX) and its cousin User Experience (UX) are quickly becoming the keys to differentiation in a noisy marketplace. We have arrived at this point after years of demand side focus, which got people excited about a product to generate demand. CX starts with the customer and flows through to the supplier. CX has […]
Streamlining Your Marketing Compliance Process
We can help reduce labor costs related to Marketing Compliance activities by up to 50 percent and eliminate compliance bottlenecks in your content creation process. Traditional approaches to ensure Marketing, Sales and Service Communications Compliance at all levels are falling short. Increases in content volumes and uses are overloading both content creators and content reviewers. Content creators need a better understanding of how to produce content that is compliant, and Compliance professionals […]
Improve Sales Leads and Increase Revenue
With the shift to digital communications and virtual work, sales staffers are now highly dependent on marketing to provide substantial qualified leads and the collateral to follow up on leads. Operational challenges between sales and marketing can be solved. According to a HubSpot study, companies see a 36 percent higher customer retention and 38 percent higher sales win rates […]
How to Increase Efficiency Between In-house & Agency Marketing Teams
Imagine reducing your marketing agency costs and gaining operational control, transparency and improved collaboration with your agencies. It can happen. Many marketing executives continue to struggle to establish the perfect balance of in-house services, external agency relationships, agencies of record and collaborative agency ecosystems. Although some companies report up to 60 percent savings when moving to insourced models, it’s very difficult […]
Solving Your Remote Work Challenges
Navigating the coronavirus pandemic is uncharted territory for most, sending businesses down a path of unprecedented uncertainty. Recent stay-at-home directives and closure mandates are especially concerning to the traditional business owner providing nonessential services. However, recent events also present an opportunity of empowerment for business owners to ramp up on how to effectively lead remotely. […]
