Making the Case for Marketing Innovation
Engaging customers and prospects seems to get more challenging every day. Changing behaviors, new channels, privacy regulations and expanding technology options overwhelm the best of us. To deal with this, high performing marketing teams are adopting the best innovation techniques to do new things in new ways and get ahead of their competition. Research from […]
Marketing Digital Transformation: It’s More Than Technology
Success in marketing digital transformation can mean different things to different people. Some define it as implementing new technology like Salesforce or Adobe. But as a marketing operations consultancy, we know that technology is just one piece of a successful marketing digital transformation. Technology is an enabler, a means to an end, not the end-all […]
CS Labs: Turning “What If We Could?” into “What If We Did?”
In the modern digital world, marketing leaders are in need of unique marketing capabilities to deliver on their growth strategies. As digital technologies become more mainstream, marketers are transforming their marketing operations in unique and differentiating ways; ways that set them apart and produce efficiencies and capabilities that their competitors lack. These differentiating capabilities require […]
The Business of Marketing vs. The Game of Marketing
The marketing landscape is rapidly transforming. Marketing operations is becoming a key focus for organizations trying to get through their digital transformation quickly and efficiently. CapabilitySource has worked with a large number of organizations to assist in their digital transformations, to redefine the importance of marketing operations and to develop a roadmap to navigate the […]
The Importance of an Operational System of Record
As a marketing team member, you’ve likely felt the frustration of having disconnected workflow that causes your team to waste time waiting for input, looking for information and reworking assets. It could be because there is ineffective collaboration or disjointed systems, content requestors and creators struggle to communicate effectively, or the current process is inefficient. […]
Provide Better Customer Experiences to Drive Engagement
Customer Experience (CX) and its cousin User Experience (UX) are quickly becoming the keys to differentiation in a noisy marketplace. We have arrived at this point after years of demand side focus, which got people excited about a product to generate demand. CX starts with the customer and flows through to the supplier. CX has […]
