Reduce Costs Through Automation
CMOs who have grown accustomed to generous budgets face new challenges in the new decade. Following a long span of year-over-year increases, designated dollars for marketing initiatives are down. This comes at a time of dire need for more, not fewer, resources, as marketing executives are tasked with advancing digital technology innovation, or MarTech, within […]
Improve Sales Leads and Increase Revenue
With the shift to digital communications and virtual work, sales staffers are now highly dependent on marketing to provide substantial qualified leads and the collateral to follow up on leads. Operational challenges between sales and marketing can be solved. According to a HubSpot study, companies see a 36 percent higher customer retention and 38 percent higher sales win rates […]
